How To Apply Face Serum Correctly?

The serum is a product for skincare, and one can apply it on the skin before moisturizing and after cleansing. It helps to deliver powerful ingredients in the skin. A serum is specially designed for delivering high concentration molecules for penetrating the skin. This is the best tool for targeting skincare concerns such as aging, wrinkles, and acne. Moreover, many people don’t know that the serum is not a complete moisturizer. Hence, it helps to retain skin moisture, but the product is not a proper moisturizer.

Apply serum

If you are the one who is looking to know how to apply face serum, then this is the perfect place to learn those steps. Well, the serum doesn’t work as a moisturizer as they deeply penetrated in the skin. For getting exceptional results, one should go for using the best nighttime and daytime serum. Don’t worry as we would also like to help you in this case. Always make sure to look for that one, which fits with all skin type. The reason is that you will not find any difficulty in applying. If you are not able to choose the right product for best Korean serum for oily skin results, then consider choosing the best serums on the market.

Choosing a serum

For normal skin

Those who have a regular type of skin, then you need that one which makes your face flawless. Always make sure to try that serum, which contains glycolic acid and aloe Vera. The reason is that both the ingredients helps to reduce redness and removes dead cells from the skin. Moreover, they deliver proper hydration to the skin. If you want to go further, then consider adding rosehip oil in the ingredients.

For acne skin

At the time of selecting the serum, you have to make sure to look for vitamin C, Benzoyl peroxide, retinol, and salicylic acid. The reason is that these are active anti-acne ingredients. Moreover, the salicylic acid present in the product heals the existing acne in the skin. There is a need to understand one thing, and it is to use the serum at night. It is because salicylic acid can cause sunburn. Applying at night helps to see positive results. You can also take help from professional Korean serum team for getting more information.

For dry skin

Always make sure to use the hyaluronic and glycolic acid for retaining skin moisture. These two ingredients have the power to deliver full moisture to the surface. You have to use both the items with the serum to see great results. If you are facing problems related to aging, then consider going for choosing that one, which has peptides and retinol for rebuilding healthy skin. If possible, always select that serum, which can be used in both nighttime and daytime.

Washing your skin before applying serum

The first step to do is to thoroughly clean the skin with a scrub or a face wash. It is because to make sure that your skin exfoliates the germs and dirt. You don’t have to do the process quickly as one should massage the entire area of the face in circular motions, and then rinse off with water. Washing helps to determine that it removes excess oil and dirt. For better results, you have to face wash daily, and apply the serum 2-3 times in a week. If you still don’t know how to do, then don’t watch the tutorials.

When you are using a thin serum

The amount of serum only depends on the type of ingredients present in it. If you are the one who is using a thinner product, then consider using this in the form of applying one drop to the finger. You have to apply one drop on the hand and then, rub it to the cheek. Repeat the same process all over the face by gently rubbing in the upward direction.

When you are using a thick serum

There is a need to warm the serum before you go for applying it. The reason is that the product is thicker and needs to be warmed. After doing the process, you have to drop 3-5 drops on the hand, and then rub it together. Now, you have to use gently move your hands on the skin and apply the serum on the face or take help from a professional oily skin team.

To sum up, all these are the top steps to follow for applying the face serum correctly. Don’t forget to choose the best product that is best suited to your skin type.

How to Use Body Wash?

Body wash has the magical power to turn your boring bath into interesting one

Daily morning everyone takes a gentle bath to maintain skin care and for freshness. Even a few would like to take bath daily during at night after coming back from office. During that time there is a need for you to have some washing aids to wash your body.

Not all the body washes are best that are available on online store. So there is a need for you to choose the best body wash. You may think there are lots of soaps are there leaving that why there is a need for you to make use of the body wash? It is because the body wash make your work simple and it is easy for you to use. When compared to the women men’s are making use of it regularly because they are the one who does multiple works on the same day.

How to apply your body wash and change fresh?

The body washes to act as a great way for you to clean your body while you are taking shower or bath. Most of the body washes would have the smooth texture that would gives you a good feel. Before starting to make use of it there it is required for you to know few tips and that are listed below.

  • Have a look at the body wash that contains the hydrating ingredients and it is required for you to avoid the body wash that contains chemicals, harsh ingredients and additives.
  • Get a body wash that is fragrance and sulfate free as like sodium laureth, cocamidopropul betaine and syrip.
  • You can avoid the body wash that would lathers or foams a lot.

When you are clear with it then there is no need for you to worry whether it hurts or harms your body when you apply them.

Start using once when your doubt got clarified

Once when you came to know that the body wash is safe to use then you can start using it and enjoy while you are taking bath. When you are fresher then you can follow the listed steps to start enjoying your new body wash.

Step 1: You can use a small amount of the body wash.

Step 2: Apply the body wash to your body with a wash cloth that would make you to feel comfortable with it.

Step 3: Avoid using them for your face because it may increase the skin irritation or you can find dry patches in that area.

Step 4: Rinse the body wash off with warm water after that pay your body and dry it.

You can make use of your hand, loofah and washcloth and body brush while you are using the body wash.

How to Use Body Wash?

Things that you should keep in mind

Before starting to use there is a need for you to choose the right shower gel for you. To find out latest body wash then you can click here to navigate more interesting body washes. There it is required for you to choose the smell that you like because while you are using it you should enjoy.

Along with that there is a need for you to know your skin type during that time it is required for you to consider the allergies and the skin sensitivities. It is required for you to consider the multi use shower gel. Check out these things before you start using it

  • It suits for different sensitive skin.
  • Easy for you to apply and enjoy.
  • It should not irritate your skin at any cause.
  • It gives you a good company while you are taking shower bath.

Scent Dinners with Chandler Burr…. In Italy!


If you’re in Italy for Fragranze, join our good friend Chandler Burr for a fabulous evening of food and fragrance!

Experience a Scent Dinner with Chandler Burr in Florence, Rome and Venice

Attendance by reservation only
reserve your Scent Dinner now

A Scent Dinner is the combination of two stimulating experiences, where fine dining and a master class in scent meet. Two experiences take place at the same time: the first, an olfactory and invisible dinner, the second a culinary one where scents are translated into a tasting menu.

It’s a collaboration between perfume critic and connoisseur Chandler Burr and three culinary masters, the enthusiastic and creative executive chefs from Restaurant Etichetta, Restaurant Vivendo, Restaurant Terrazza Danieli. One scent menuinterpreted by three chefs, each creating a personalized and tailored culinary experience according to his philosophy and ideas.

During each dinner, guests are invited to consume an olfactory course made of scent raw materials and les parfum gourmands used in renowned perfumes, followed by a culinary creation inspired by those perfumes and made entirely of food raw materials. The evening travels between two senses.

Saturday 15th September
Restaurant Etichetta at The St. Regis Florence

Tuesday 18th September
Ritz Ballroom at The St. Regis Rome

Thursday 20th September
Restaurant Terrazza Danieli at Hotel Danieli

Scent Dinners are available by reservation only
at Euro 120 per person
wine pairing, service and taxes included

Guests are encouraged to make reservations as seating for the events is limited.

Learn more about Chandler Burr
Watch a video on a Scent Dinner
Read the interview on Style (Magazine by Corriere della Sera)

Fashion’s Fragrant Night Out


Fragrance holds its own for Fashion’s Night Out. Here’s where you’ll find us. Where will you be?

  • Meet Master Perfumer Francis Kurkdjian at Bergdorf Goodman and Osswald
  • Kim Kardashian signs True Reflection bottles at Lord & Taylor
  • Oscar de la Renta shares his Essential Luxuries fragrance collection at Saks Fifth Avenue
  • Juicy Couture on Fifth Ave launches Viva la Juicy la Fleur
  • Bond No. 9 unveils Manhattan at the Meatpacking boutique
  • At Sephora Fifth Ave, meet designers Georgina Chapman and Keren Craig,who introduce Marchesa Parum d’Extase
  • Meet Co-Founder Lev Glazman and Artist R. Nichols at Fresh on Bleecker, as they launch their special edition collection of wrapped soaps
  • Head to L’Occitane  for a complimentary hand massage. Free gift tote filled with scented goodies with your $65 purchase

Beyond the Message in a Bottle


Capturing New Revenue Streams Through  Innovative Scent Applications, Delivery Systems and Purpose
A frontliner panel discussion with leaders in the business of aroma

Moderator: Caroline Pieper-Vogt, President, Scent Marketing Institute

Panelists: Pamela Vaile, President, Pamela Vaile LLC
Karen Dubin, Founder and Director, Sniffapalooza
Kate Greene, Vice President, Marketing, Givaudan


Shh, Can You Keep A Secret?


I was attending one of those swanky wedding luncheons recently and happened to be sitting near a group of Gucci-clad ladies speaking in hushed tones about the Environmental Working Group’s (EWG) 2012 Sunscreen Report. One lady whispered to another, “If you think sunscreen ingredients are dangerous, fragrances are even worse and the ingredients aren’t even listed on the package!”

If you are reading this, then you are a true blue fragrance lover. And being the fragrance connoisseur that you are, you are probably already aware of the fracas in our industry over the safety of fragrance ingredients. You may have even accidentally listened in on conversations similar to the one I heard.

In case you aren’t aware, back in 2010, EWG, a highly visible, seemingly science-averse activist group, posted a report on its website entitled “Not so Sexy: Hidden Ingredients in Perfumes and Colognes.” This report was not published in any peer-reviewed scientific journals but purported that fragrance ingredients are not safe. The report was touted by some media outlets as an exposé on the deadly secret ingredients found in the most popular fragrances on the market. It appears the ultimate goal behind the EWG Report was to misinform and scare consumers all the while spurring Congress to introduce “full disclosure” legislation. Full disclosure legislation would require fragrance manufacturers to reveal all ingredients contained in their proprietary fragrance compositions. This is in direct contradiction to intellectual property laws.

In its report, EWG denounced the fragrance industry by saying outright that manufacturers are deliberately hiding all kinds of dangerous, unpronounceable, synthetic chemicals by not listing them on labels. That not listing them is a “loophole” in the Federal Fair Packaging and Labeling Act that manufacturers love to take full advantage of.

EWG also says that these hidden ingredients cause anything from hormone disruption to cancer. EWG’s marker of danger is that if you can’t pronounce the ingredient, it must be bad for you. We all know that’s not true. All scientific disciplines contain difficult to pronounce terminology that has nothing to do with safety.

The truth is that there is nothing sinister or deceptive about not listing every single ingredient in a fragrance. In fact, in the US, no individual fragrance ingredient is required to be labeled. Perfumes and cologne labels are 100% compliant with just “fragrance” listed on the package. There is no tricky “loophole” here. It is important to note too that the European Union is strengthening its current intellectual property laws to mirror the US.

Unfortunately, some activists groups are banking on, insultingly so, consumers’ lack of familiarity with intellectual property laws. A “fragrance” composition may be composed of just a handful or even several hundred ingredients. This is legal and is not a “red flag” that your favorite fragrance is destroying your health.

The real secret that EWG isn’t telling you is that fragrance compositions are trade secrets which are a protected form of intellectual property much like a patent, copyright or trademark. Many food and cosmetic products contain flavor and fragrance trade secret compositions which are legal. This is nothing new.

Under current law, a cosmetic manufacturer may file a a patent or a trade secret for its formula. The reason patenting a fragrance formula is not a good option for the industry is because unlike trade secrets, patents must be published and they expire after a specified time. Once published, the formula is there for the world to see. And copy. By knowing all ingredients in a fragrance composition, a competitor company can try to recreate it through reverse engineering. Reverse engineering works by dismantling a product formula, its ingredients and percentage of usage and then putting it back together in a similar or identical form and marketing as its own.

Perhaps the most famous trade secret of all is the Coca Cola® formula. It has been kept as a trade secret asset for over 100 years. That trade secret protection has shielded its competitors from attempting to reverse engineer, or copy its formula. If the owner had patented the famous formula, then intellectual property protection would have been lost forever upon the expiration of the patent. Coca Cola® may not have survived as a brand if competitors copied the formula after the patent expired.

This is a perfect example of why full disclosure legislation should be defeated. Activists say consumers have a “right-to-know” what is contained in those mysterious “fragrance” formulas. Actually, they don’t have a right to know. Because current trade secret law says they don’t.

What consumers do have a right to know is that fragrance formulas are safe. And they are safe. The Research Institute for Fragrance Materials (RIFM) was formed in 1966, in an effort to provide research on commonly used fragrance materials. The organization performs toxicity tests, allergy testing, as well as phototoxicity testing. After testing, the results are sent to IFRA, the International Fragrance Association, for evaluation. IFRA then determines the safe use of the material and sets standards for it.

There is no cult of secrecy in the fragrance industry and activist groups like EWG know this. The fragrance industry is not operating through a sinister loophole or attempting to deceive the public. They have a legal right to label their proprietary blends simply as “fragrance” just as Coca-Cola labels its famous recipe as a “flavor”.

Trade secrets provide economic value as well as boost creativity in industries populated by small and medium-sized companies. Piracy of proprietary information eventually weakens the competitive advantage such information provides and dampens the incentive for innovation.

Contrary to what activist groups would have you believe, trade secrets are good for the fragrance industry, good for the economy and good for spurring innovation. The industry cannot and should not acquiesce to activist pressure as it would mean giving away our legally protected intellectual property rights and possibly losing our most beloved fragrances.

Ramón Monegal Barcelona Perfume Launch & A Very Special Giveaway!


Ramón Monegal, one of Spain’s Master Perfumers, and fourth generation of the family that founded Myrurgia S.A., has created his own line of artistic niche fragrances. Soon to launch at Neiman Marcus and Bergdorf Goodman (watch for their presentation at Sniffapalooza Fall Ball on October 13th!), the collection includes 14 exquisitely crafted eau de parfums. Each one of the fragrances is so beautiful, we’re finding it hard to choose favorites! Inspired by literature –  both the richness of prose,  the minimalism of poetry – the fragrances are bottled in special Inkwells, designed by Sr. Monegal himself.

We’re delighted to be able to share these unique fragrances with you! What’s your favorite? Leave a comment below and enter to win a Discovery Set – 2ml carded samples of each of the 14 EdP’s listed below. One winner will be chosen at random on August 5th. Good Luck!

Nature in its purest state. noble Sandalwood and Cedar, the texture of Cashmere in a mist of Amber molecules. Force and personality create a forthright and sociable attitude.
The essence: Cedar bark, Bay, Pepper, Mousse vert, Sarriete, Cedar, Cashmere, Norlimbanol.

The magic of the Orient, balanced with musk and Oud, the mythical Agar wood. A journey to the centre of Eden, between seductive oceans of Amber and exciting hints of Vetyver roots.
The essence: Arabian Agarwood, Essence of Leather, Nutmeg, Vetyveryle acetate, Musk cocktail.

Radiant and luminous. A vibrant presence of white Rose petals, silky texture, rooted in Iris and liquorice. An unforgettable and captivating romantic spirit.
The essence: Extract of Sambac jasmine, Rose extract, Liquorice extract, Iris on cedar, Soft ultrazor, Cassis.

The myth of seduction, extreme purity. A provocative aphrodisiac of white musk, Roses and Gardenia that seeps gently into the skin until becomes a part of it.
The essence: Rose Wardia, Gardenia Real, Olibanum, Vetyver, Vanille Madagascar, Musc Blanc.

Daring and insistent. Skin to skin, leather infused with musk. A bohemian attitude, honey from Labdanum and Sandalwood creating a free, flexible and adaptable spirit.
The essence: Cuir de Russie, Fleur d’Oranger, Labdaceme, Noix Muscade, Patchouly Indonesie, Musc. Santal Australie.

Fresh southern air, full of vitality and joy. Air imbued with dew from the Orange Blossom combined with the freshness of Orange Peel against a background of Orange wood and Amber.
The Essence: Tunisian orange flower extract, Orange, Petitgrain citronnier, Neroli, Amber, Indonesian patchouli.

Strength and texture. Not the essence of leather, but an interpretation of it. Cat-like flexibility and musk sublimated with shades of honey and incense and balanced with green Cedar and Vetyver grass.
The essence: Somali incense, Indonesian patchouli, Vetiver Bourbon, Green cedar wood, Cinnamon, Extract of beeswax.

Provocative and daring. Golden Amber with a hint of Vanilla, subtle but intense. The magic of Jasmine wrapped in Sandalwood dust, capable of bringing one’s most hidden feelings into the moonlight.
The essence: Amber, Ciste Oil Maroc, Extract of Egyptian Jasmine, Castoreum extract, Santal Mysore

Essence of the earth, capturing the bitter scent of Vetyver root, under the freshness of musk, the texture of Lichen and spruce balsam and that like a shadow define its soul and its perfume.
The essence:Haitian Vetyver Root, Yugoslavian Tree Moss, Madagascan Black Pepper, Bourbon Geranium Leaves, Canadian Fir Balsam, Tonka Haricot.

Mysterious and ambiguous, the legendary Iris root only gives off the extreme beauty of its perfume on rare occasions. It is only blended with the best Cedar in the presence of the exotic Ylang-Ylang flower with traces of with Violet and Jasmine that bring out all of its glamour such that it may become the most attractive perfume in the world.
The essence: Italian Iris, Egyptian Cassiopiae extract, Framboise, Ylang-Ylang, Comores. Egyptian Jasmine extract, Virgin Cedarwood

A troubling presence that blurs reason. Extravagance of the mythical Tuberose flower. It trails a soothing veil of Jasmine, Orange blossom and Neroli that leaves an unmistakable trace in the memory. Its nectar leaves no one unmoved and is its uniquely personal stamp.
The essence: Absolute Tuberose des Indes, Iris sur cedre, Absolute Jasmin Eqypte, Neroli Tunisie, Baume Tolu.

The unclassifiable essence of the overseas Patchouly, the emblem of “Flower Power”. Along with the Vanilla, Nutmeg and Amber flavors, it becomes an statement of claim.
The essence: Patchoyly Indonésien, Mousse de chêne Abs., Encens ess., Geranium Bourbon, Jasmin Egypte and vegetal Ambre.

Greedy awakening. Innocent talisman. Sudden, informal and shameless as a compliment, from the center of a heart of Cherries in bed of Coconut and Jasmine, which is founded on an aphrodisiac paradise of musks.
The essence: Musc Blanc, Musc de Fruit, Muscenone, Acord Cerise, Fraise, Mousse d’Arbre and Rose Chinoise.

Radiant caress. Idyll between drops of morning dew and velvet textures of petals of aromatic Roses. Captivating elixir with epilogue in the shape of adage of Musks between leaves of Patchouly.
The essence: Rose Ess, Rose Thé, Rose Wardia, Neroli Artessence, Mol. Ultrazur, Patchouly Indonésien, Coctail de Muscs.

Disclaimer: Sniffapalooza received fragrance samples from the company for this contest.

Sniffapalooza Diptyque Volutes Master Class! Saturday, August 4 in NYC!


Sniffapalooza has planned a sultry Summer sensory event to give you an incredible whiff of fragrance exploration on Saturday, August 4th in NYC! Our good friends at Diptyque have created something extraordinary for Sniffapalooza members – an exclusive Master Class and Avant-Premiere of the new collection at their elegant West Village boutique!

Join Diptyque’s wonderful Boutique Manager, Kerin Heckmann, on an extraordinary journey into the rich heritage and history of this venerable house. In a rare opportunity, Sniffapalooza will have the extreme privilege of avant-premiering Diptyque’s latest masterpieces, Volutes and the new Eau de Parfum Collection, before they are revealed to the rest of the country in October! Breakfast savories & cocktails will be served, and a special gift & purchase discount is waiting for all who attend.

Please click for further details and to register!


Methods & Madness: Multi-Sensory Dinner in NYC!


From our friend, Anne McClain, of MCMC Fragrances:

A few months ago, chef Tessa Liebman reached out to me as part of her Methods & Madness dinner series, in which she collaborates with makers and artists around the city to create a menu inspired by their work. I’m excited today to announce the dinner Tessa has created inspired by the work of MCMC Fragrances. Think oysters with beach plum jam on a bed of rose-scented seaweed a la MAINE, and jasmine confitted duck inspired by NOBLE. There are innovative coffee palate cleansers between each course by an expert barista, and wine is provided by Scribe Winery (thanks Jen!).

Come dine with us Sunday, July 29th at 6:30pm in the back room of Jo’s Restaurant in Nolita. Tickets are $125 and include four courses, wine, gratuity and a special take-home gift. Only 30 seats available. See you there!

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