#JaneSmells – 2012 FiFi Awards Ultimate Fragrance Give-Away Package


From our friends at The Fragrance Foundation:

It’s The 40th Anniversary of the FiFi Awards and The Fragrance Foundation is celebrating with a little help from host Jane Lynch, and all you lovers of fragrance.  Here’s your chance to walk away with a fabulous new scent wardrobe. All you need to do to win is uncover what #JaneSmells.

Cast Your Vote


From our friends at The Fragrance Foundation:

“Which 2012 fragrance masterpiece captured your heart? Who do you think is the most deserving of the best of the best in 2012 Fragrance of the Year honors? The winning fragrance will be recognized as a true Consumer’s Choice, receiving this Grand Prix Award at the 40th Annual FiFi Awards’ Ceremony held on May 21st at Lincoln Center’s Alice Tully Hall in New York City.

Voting officially opens at 12:01am, Thursday May 3rd and continues through to Midnight EST, Tuesday May 15th. Click the voting link here to start voting.  Good luck to all of this year’s nominees.”

The 2012 FiFi Consumers’ Choice Awards Nominees


The Fragrance Foundation’s 2012 FiFi Finalist Breakfast


It was a beautifully sunny day in NYC. As the Space Shuttle was about to make its majestic piggyback flight over the city’s landmarks, hundreds of the fragrance industry’s finest assembled at the Grand Ballroom on the 36th Floor of The Mandarin Oriental to honor the 2012 FiFi Finalists.

We enjoyed every morsel and moment of the exquisite breakfast and exciting proceedings. Not to mention those fabulous departing gifts – goody bags chock full of FiFi Finalist Fragrances! (We’ll be gifting one to a lucky reader – watch for details this weekend!)

Here are some of the Top Five Finalists and a few photos from the breakfast

Top Five Finalists – Women’s Luxe

Beyoncé Pulse – Coty Inc.
Bottega Veneta – Coty Prestige
Prada Candy Eau de Parfum Spray – PUIG USA
Someday By Justin Bieber – Give Back Brands, LLC
Tom Ford Violet Blonde – Tom Ford Beauty

Top Five Finalists – Men’s Luxe

Armani Code Sport – Giorgio Armani Beauty
Gucci Guilty Pour Homme – P&G Prestige
John Varvatos ★ U.S.A. – Elizabeth Arden
L’Homme Libre – Yves Saint Laurent
Un Jardin Sur Le Toit – Hermès – Beauté Prestige International

Top Five Finalists – Women’s Nouveau Niche (tie)

Dahlia Noir – Parfums Givenchy
Dolce & Gabbana The Velvet Collection:
Velvet Vetiver, Velvet Wood, Velvet Love, Velvet Patchouli,
Velvet Sublime, Velvet Desire
 – P&G Prestige
Jersey – Chanel
live in love – Oscar de la Renta
Maison Martin Margiela (untitled) – L’Oréal
Tom Ford Jasmin Rouge – Private Blend – Tom Ford Beauty

Top Five Finalists – Men’s Nouveau Niche

Boss The Collection:
Cotton & Verbena, Silk & Jasmine, Wool & Musk, Velvet & Amber, Cashmere & Patchouli
 – P&G Prestige
Incense Oud – by Kilian
L’Homme Cologne Gingembre – Yves Saint Laurent
New York Oud – Bond No. 9 New York
Tom Ford Jasmin Rouge – Private Blend – Tom Ford Beauty
YUZU – Caron

The winners will be announced at the 40th Anniversary FiFi Awards & Celebration on Monday, May 21, 2012 at Alice Tully Hall, Lincoln Center. Sniffapalooza will be there, and we’ll be live-tweeting so be sure to follow us!

And a special congratulations to our friend Victoria, of Bois de Jasmin, who won the FiFi Award for Editorial Excellence  – Blog –  “Luxury vs Function in Perfumery”