Sniffapalooza Fall Ball 2012!

Saturday, Oct. 13 – Sunday, October 14 in NYC!

Dear Fragrance Friends,

Though we’re in the midst of hazy, hot & humid, we’re looking toward a crisp, cool & fragrant autumn! Team Karen is back at work planning the most incredible scent adventure known to humankind – the TWO-DAY Sniffapalooza Fall Ball in NYC!  Mark your calendars – the dates are Saturday, October 13 & Sunday, October 14 – for the 17th edition of our spectacular scent event!

For those of you who are just joining the Sniffapalooza family, the Sniffapalooza Fall Ball is an entire weekend crammed full of olfactory and multi-sensory experiences. You’ll come away from the weekend with new knowledge, new friends, lots of new goodies, and a new perspective on a fragrant life. There’s nothing else like it on the planet!

Here’s our itinerary-in-progress, with lots of special surprises in the works. Many details will be added, and we’ll update you in the coming weeks!

Guests we’re in the process of scheduling for appearances, & more to come:

William Reith of Ramon Monegal Barcelona; Francois Damide of Jacomo; Sylvie Ganter of Atelier Cologne; Ayala Moriel of Ayala Moriel Parfums; Bethany Di Napoli of 8 Count Fragrances; Chandler Burr, Founder and Curator of the Department of Olfactory Art at New York’s Museum of Arts and Design; Tayelor Kennedy, Beauty Editor of Stylemom; Candice Sabatini, Editorial Director & Fragrance Editor of Beauty News NYC; Adelaide Farah of Beauty Fashion Magazine; Joe Garces of Robert Piguet; Anne-Laure Marchal of Caron; Tom Crutchfield of Annick Goutal; Jason Beers of Guerlain; and reps from Houbigant, Tom Ford, Creed, Jo Malone, Clive Christian, Donna Karan, Molton Brown, Neil Morris, Lubin, The Third Man, A Dozen Roses, Maison Francis Kurdjian, Creed, Chanel & Chanel Les Exclusifs, Diptyque, Caron, Antica Farmacista, Estee Lauder, Prada, Van Cleef & Arpels, Le Labo, Bond No. 9, Kiehls, Chloe, Fresh, Krigler Perfumerie at The Plaza, Apothia, Etat Libre d’Orange, Amouage,  Sisley, Hermes, Andy Tauer, NARS, Balenciaga, Dayna Decker, Agent Provacateur, Illuminum, Alexa Rodulfo, By Kilian,  L’Artisan Parfumeur, Miller Harris, JAR, The Scent of Departure, Histoire des Parfums, Penhaligon’s, Serge Lutens, and scads of others!

SATURDAY, October 13

8:15-10:00am: The famous private Breakfast with exclusive speakers and presentations at Bergdorf Goodman.

**PLEASE NOTE: Breakfast limited to the first 65 guests to sign up!**

10:00am-12:00pm: Sniffing time on the beauty floor at BG, meet special guests & presenters from the breakfast, exclusive offers, makeup artists, the BG raffle & those legendary gift bags!

12:30-2:30pm:  Prix Fixe lunch at The Warwick Hotel’s Murals on 54 Restaurant – Special speakers & presentations and Sniffapalooza Lunch Loot!

2:45-4:00pm:  Sniffing at Henri Bendel, with special guests, refreshments, and the spectacular special Sniffapalooza GWP!

4:15-5:15pm: Exclusive presentation at Krigler Perfumery at The Plaza! Meet Ben Krigler, relax with a glass of wine, and sample the line.

5:15-6:30pm: Stroll over to Bond No. 9 on Madison – discover the entire collection, take home samples, 15% discount on all purchases!

SUNDAY, October 14

9:00-10:30am: We’ll visit with our friends at Molton Brown – Nibble light edibles, sip an intoxicating libation, attend a mini-master class, and experience their entire range. Special token of appreciation for all guests and an exclusive Sniffapalooza GWP!

Open House sniffing at Le Labo, all day long! Meet the Le Labo team, check out the collection, those fabulous candles, the world’s most magnificent laundry wash… & have your purchases custom-labeled!

10:30-11:30am: Explore the fragrant world of Atelier Cologne! Discover Elizabeth Street’s newest jewel – experience the collection and meet the creators of the brand. Take home samples, and have your purchases engraved!

Open House sniffing at MiN NY all WEEKEND long! With sampling, refreshments, & special gifts. Meet Creative Team Mindy & Chad.

12:30-2:30pm: Prix Fixe lunch at Soho hot-spot Barolo, with EAU de Sniffapalooza Showcase (Emerging Artisans Uncorked!)  & party favors!

3:00-6:00pm: Bleecker Street Scent Tour

Explore the world of Fresh – Meet the team and sample the blends of this creative and prolific line!

Enter the fragrant and luminous universe of Diptyque – Experience their exquisite fragrances and much-lauded candles, and sample their newest masterpiece, Volutes, and the new EDP collection!

Visit Bond No. 9′s West Village emporium and get a sneak peek at their latest launch, take away samples galore, and enjoy a 15% discount on all purchases!

Discover the world’s only free-standing NARS boutique, because sometimes you just have to stop and smell the makeup! Learn how to get the perfect smoky eye and the iconic red lip, preview Fall’s latest colors, get personalized demos, and take home samples!

The rates for Sniffapalooza Fall Ball are as follows:

Saturday, 10/13: $95 covers event & luncheon & assorted special treats!

Sunday, 10/14: $95 covers event & luncheon & assorted special treats!

Full weekend: $190 covers events 10/13 and 10/14, lunches both days and assorted treats as detailed above.

The BG breakfast is only included if you are one of the first 65 people to sign up!

A portion of each registration fee will be donated to a very special charity – details to follow!

Please remember that if you would like to attend the breakfast at Bergdorf Goodman on Saturday, October 13 — we are limited to 65 seats so you must sign up quickly!!

If you’ve attended a Sniffapalooza before, you know what an incredible experience awaits you… if you haven’t, you’re in for the time of your life!

Team Karen cannot be responsible for any addictions to Sniffapalooza, or withdrawal symptoms that may result after the event is over. If such symptoms occur, go immediately to the nearest fragrance counter.

We can’t wait to see all our old friends again and meet our new ones!

Viva La Sniffa, Baby!


Karen Dubin – Founder & Director

Karen Adams – Executive Operations Manager