Sniffapalooza Giveaway: FiFi Finalists Breakfast Gift Bag!


As promised, here’s your chance to win the FiFi Finalists Breakfast Gift Bag! It’s jam packed with over three dozen samples, including fragrances from Bebe, Banana Republic, Happ & Stahns, Diptyque, Yves Rocher, Curve, Bath & Body Works, Victoria’s Secret, and Crabtree & Evelyn. Also included are designer perfumes from Caron, Dior, Thierry Mugler, John Varvatos, Tom Ford, Bottega Veneta, Elie Saab, YSL, Fendi, and Hermes. And don’t miss the latest celebrity scents from Justin Beiber, Fergie, Beyonce, and Heidi Klum. There’s even more we haven’t mentioned, so the lucky winner can have a few surprises!

Just leave a comment below and tell us which fragrance has your FiFi Awards vote.

And watch for upcoming details on how you can really vote for the official FiFi Consumers’ Choice Award!

The Fragrance Foundation’s 2012 FiFi Finalist Breakfast


It was a beautifully sunny day in NYC. As the Space Shuttle was about to make its majestic piggyback flight over the city’s landmarks, hundreds of the fragrance industry’s finest assembled at the Grand Ballroom on the 36th Floor of The Mandarin Oriental to honor the 2012 FiFi Finalists.

We enjoyed every morsel and moment of the exquisite breakfast and exciting proceedings. Not to mention those fabulous departing gifts – goody bags chock full of FiFi Finalist Fragrances! (We’ll be gifting one to a lucky reader – watch for details this weekend!)

Here are some of the Top Five Finalists and a few photos from the breakfast

Top Five Finalists – Women’s Luxe

Beyoncé Pulse – Coty Inc.
Bottega Veneta – Coty Prestige
Prada Candy Eau de Parfum Spray – PUIG USA
Someday By Justin Bieber – Give Back Brands, LLC
Tom Ford Violet Blonde – Tom Ford Beauty

Top Five Finalists – Men’s Luxe

Armani Code Sport – Giorgio Armani Beauty
Gucci Guilty Pour Homme – P&G Prestige
John Varvatos ★ U.S.A. – Elizabeth Arden
L’Homme Libre – Yves Saint Laurent
Un Jardin Sur Le Toit – Hermès – Beauté Prestige International

Top Five Finalists – Women’s Nouveau Niche (tie)

Dahlia Noir – Parfums Givenchy
Dolce & Gabbana The Velvet Collection:
Velvet Vetiver, Velvet Wood, Velvet Love, Velvet Patchouli,
Velvet Sublime, Velvet Desire
 – P&G Prestige
Jersey – Chanel
live in love – Oscar de la Renta
Maison Martin Margiela (untitled) – L’Oréal
Tom Ford Jasmin Rouge – Private Blend – Tom Ford Beauty

Top Five Finalists – Men’s Nouveau Niche

Boss The Collection:
Cotton & Verbena, Silk & Jasmine, Wool & Musk, Velvet & Amber, Cashmere & Patchouli
 – P&G Prestige
Incense Oud – by Kilian
L’Homme Cologne Gingembre – Yves Saint Laurent
New York Oud – Bond No. 9 New York
Tom Ford Jasmin Rouge – Private Blend – Tom Ford Beauty
YUZU – Caron

The winners will be announced at the 40th Anniversary FiFi Awards & Celebration on Monday, May 21, 2012 at Alice Tully Hall, Lincoln Center. Sniffapalooza will be there, and we’ll be live-tweeting so be sure to follow us!

And a special congratulations to our friend Victoria, of Bois de Jasmin, who won the FiFi Award for Editorial Excellence  – Blog –  “Luxury vs Function in Perfumery” 








Annick Goutal Nuit Etoilée & A Giveaway


April in Paris. We were counting on sunshine-filled days with balmy breezes. Instead, we traipsed through the Tuileries, viewed the Eiffel Tower from the blustery Trocadero, and tiptoed through the Versailles Garden tulips with hats, scarves, gloves, and umbrellas blowing inside out. The most promising sign of spring we found was when we ducked into the Annick Goutal boutique on Rue de Castiglione. It was there that we first sampled Nuit Etoilée, the latest creation of Camille Goutal and Isabelle Doyen. One sniff and we were in the midst of a verdant, aromatic forest on a cool summer evening. This is truly a shared scent, with the traditional ribbed and ribboned bottle for women, and the masculine square bottle for men.

Nuit Etoilée won’t be available in stores until mid-May, but if you leave a comment below (the spring fragrance launch you’re most looking forward to? your favorite Paris memory? or just say hi!) we’ll enter your name in our giveaway to win a sample! Good luck!

Sniffapalooza Spring Fling 2012 Preview


Would you like to…..

  • Attend a Mini-Master Class at Molton Brown’s Soho boutique, indulge in delicious edibles and tasty cocktails, preview their newest creation of the Navigations Through Scent Fine Fragrance Collection, Londinium, and take away gifts!
  • Meet the talented Kelly Podorsek Jones of Kelly & Jones, and discover her incredible new Wine Aromas fragrance collection with notes of Riesling, Sauvignon-Blanc, Merlot, and Chardonnay!
  • Premiere the gorgeous new  fragrance hall at Henri Bendel, and sample the just launched Montale, Andre Maack, and Scent of Departure brands… and the two newest Etat Libre d’Orange scents, Fils de Dieu and Bijou Romantique!  
  • Have a chat with the wonderful Charna Ethier of Providence Perfume Company, and learn about this created-by-hand, natural perfumery brand that caused a stir at Elements!
  • Enjoy mini-cupcakes and fine champagne at Fresh, while sampling from their Sensorial Bar – featuring Tuberosa, Pear Cassis, and Cucumber Baie!
  • Be the lucky recipient of MJ Rose‘s fantastic new novel, The Book of Lost Fragrances – 20 Lunch Loot bags will be gifted… and another 20 Lunch Loot bags will get a surprise vial of Ames Soeur, the fragrance created by Frederick Bouchardy & inspired by the book!

Then join us for Sniffapalooza Spring Fling in NYC on Saturday, May 5 – Sunday, May 6!

See you there!