Sniffapalooza is an event-based group of fragrance aficionados that originated in New York City and now unites perfume passionatas from around the world. What started as a small group of women getting together to shop and share their enthusiasm for fragrance, has grown into a phenomenon that has attained international recognition through TIME Magazine, Forbes.com, CBS MarketWatch, The Wall Street Journal, The New York Times, Women's Wear Daily, ELLE, Allure, Glamour, Brigitte (Germany), Fragrance Forum, WWD BeautyBiz, and many others.

Sniffapalooza is the creation of Karen Dubin, and now with the collaboration of Karen Adams, the event is reaching new proportions. Sniffapalooza occurs several times a year and draws hundreds of kindred spirits, both men and women, and spans all age ranges. Members meet perfumers, representatives from fragrance houses, fragrance journalists, authors and celebrities. They preview new launches, are privy to special motion picture screenings, and participate in fragrance workshops. World-renowned perfumers Yosh Han and Lorenzo Villoresi have created bespoke fragrances in honor of Sniffapalooza.

Past events have been held at Bergdorf Goodman, Barneys New York, Henri Bendel, Takashimaya, L'Artisan Perfumeur, Lafco NY, Le Labo, Bond No. 9, and Aedes de Venustas. Creed, Guerlain, Chanel, and Cartier have held Master Classes for Sniffapalooza. Ron Robinson of Apothia at Fred Segal hosted Sniffapalooza for West Coast event events in February 2007 and October 2008. In July 2007, Sniffapalooza traveled to Paris for a week of learning, discovery, and shopping in the perfume capitol of the world. In July 2008, Sniffapalooza visited Florence to explore the world of Italian perfumery.

In September 2007, Sniffapalooza was invited to speak at the Think Tank Breakfast discussion series at the Fragrance Foundation. In September 2008, Sniffapalooza presented the panel discussion "Building for the New Fragrance Consumer" at the HBA Global Expo's Fragrance Business 2008 at the Jacob K. Javits Convention Center.

Sniffapalooza is designed for the serious fragrance lover. Please contact us if you are interested in joining our mailing list, or becoming part of this ultimate scent event. New members are always welcome!