Sniffapalooza’s Creative Minds Series: A Look Behind the Scenes of the Art of Perfumery!

My name is Celine Roche and I am an executive with 17 years of experience in the fragrance industry. I started my career in the south of France near Grasse, the birthplace of perfume. I came back from a year studying abroad at San Diego State University and was determined to enter the fragrance industry.  Coming back all the way from California to a charming village called Seillans was not exactly what I had in mind, but to this day I am fascinated by how I got to connect with my roots, through my determination to be in fragrance.

Event Recap: Cosmoprof North America’s Rising Stars of Beauty!

We’re getting excited for Cosmoprof North America, the largest international business-to-business beauty event in the Americas, which is happening next month in Las Vegas. Sniffapalooza is honored to have been chosen to curate  Discover Scent, an exclusive showcase for new and innovative fragrance products.

Cosmoprof Signage

Photo of Team Karen by Amir Sukalic – Albapro Photography

Last Thursday evening, 150 industry press, digital influencers, and consumer media gathered at Stage48 Rooftop for the Rising Stars of Beauty event, featuring a sneak peek of select brands from Discover Scent and Tones of Beauty, a multicultural showcase curated by Corey Huggins of love, Aunt Bonnie.  Sniffapalooza presented a very special Fragrance and Wine Pairing with the expertise of Back Label Wine Merchants extraordinary sommelier Patrick Watson. Here’s a glimpse of our intoxicating duets!